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Medical Web Site Marketing through Search Engine Marketing
Besides medical web site design, Schipul Medical also provides medical web site marketing through Search Engine Marketing. Because more and more individuals are turning to the search engines to help them locate services, products and people on the Web, you will want your medical Web site to appear in the major engines (such as www.google.com , www.yahoo.com , www.aol.com , www.msn.com and www.altavista.com ) to compete for the attention of millions of intelligent, yet impatient, Web users. Schipul is experienced in the following techniques of search engine marketing and can document client results achieved as a result of our efforts:
SEM Strategies:
- Targeted Medical Web Site Marketing
- Current and Competitive Web Site Analysis
- Key Term Popularity and Bid Research
- Web Site Architecture and Structure
- Unique Content Development
- Organic Search Engine Optimization (SEO)
- Submission of Your Web Site to Crawlers
- Link Popularity and Exchange
- Higher Ranking in Search Engines
- Paid Placement Advertisement (PPC) Management
- Measuring Success through Conversions
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What is Search Engine Marketing (SEM)?
- Search Engine Marketing (SEM) creates an Internet presence for your practice by utilizing those terms that research dictates your patients are using to find you. Targeting prospective patients through the search engines generates qualified patient leads, which through conversion, helps bring you increased revenue and profits.
How does Schipul use SEM to Create Value?
- The Schipul Team incorporates direct marketing fundamentals into its medical Web site designs that help convert qualified patient leads into new patients. By measuring the rate at which your medical Web site visitors are converted to new patients over time, the success of your SEM strategy becomes clear and you do not have to question your online marketing strategies. The most important part of a SEM strategy is its success, which is based on return on investment (ROI). Schipul uses detailed event logs, popularity of chosen keyword search phrases used and optimization strategies to continually evaluate the success of your Web site in the search engines.
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