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Ed Schipul was featured in an Associated Press article entitled 'Disaster Planning for Small Businesses' by AP reporter Joyce Rosenberg. The piece took a look at how organizations are planning for natural disasters and other major business-altering events. An excerpt from the story: Obviously, there's a lot more that goes into a comprehensive disaster plan, such as planning for an evacuation, or stocking up with food, water and other necessities in case you need to remain on your... [More Info]

There are 2 new help files written for public use on Schipul.com. They are target social media marketing on Flickr and Facebook for Children’s Museum's in Metropolitan areas. However, these new help files can be adapted for general use. Here are links to the to-do list help files. Flickr Social Marketing list for Metropolitan Area Children’s Museums Facebook Social Marketing list for... [More Info]

The following article, written by Schipul's Creative Director Tim Newton, appears in the May issue of PR Tactics. Last year’s introduction of the iPhone was much more than the launch of the latest high-tech gadget. With its touch screen and zoom-in, zoom-out capabilities, the iPhone was the first handheld device that advanced the Web browsing experience. It signaled the beginning of a new era for Web marketing: the mobile Web. In the months and years to come, expect others to... [More Info]

I propose it is helpful to develop a balanced three pronged approach to persuading people aligned with their motivations. Specifically the goal of this article is to put forth an easy-to-use motivational framework –an actionable framework to design a persuasive system for people.

Hello [firstname], Happy Thanksgiving from your friends at Schipul - The Web Marketing Company, the makers of Tendenci. We hope that you and your family have a safe and relaxing Thanksgiving holiday, and know that we're very thankful for... [More Info]

An Agency can not run a “Social Media Program” for clients. Not without extensive client involvement. In fact I don’t even like the phrase “social media program” as it implies it is an ad campaign like buying a slot on Comedy Central and two supporting advertisements in Entertainment Weekly. As if social media can be planned and measured like advertising? It ain't that simple. Specifically you can not run a “Social Media Program” for PR from the outside of a client’s organization.... [More Info]

Welcome to the Schipul SEM newsletter. We've had some interesting things happen here in Schipul Land lately so lets get right into it! New SEM Blog! Schipul's Search Engine Marketing team has just recently launched the brand new 'The SEM Blog' at www.thesemblog.com. It's a great spot for current SEM clients and also for Web site administrators interested in learning handy tips and tricks for succeeding in the search engines. Expect up-to-date search engine news, useful links and enga

When you run a Pay Per Click campaign often times you may get the urge to search for your ads. Although this may seem enticing you are actually hurting your campaign. Google determines the effectiveness of your campaign by Click Through Rate or CTR. This is measured on how many times your ad is seen and clicked on. If you search for your ad multiple times you will lower your CTR. Google determines an ads worth by the CTR and can lower or raise an ad because of this. If your ad performs well... [More Info]

Your association's Web site is a great place for members of your organization to gather knowledge, stay up-to-date on your networking events and download the latest presentations. But have you considered really putting your association's site to work for you? Here are a few great ways that associations just like yours are able to generate revenue through their Web site: Membership fees – Organizations can increase membership and generate profit from their event online... [More Info]

Ed Schipul, CEO of Schipul - The Web Marketing Company, recently submitted a letter to the editor of the Houston Business Journal in response to an article promoting corporate blogging policies. Read the editorial piece here on the HBJ Web site. In his article, “Adopting a blogging policy could limit your exposure to legal risk,” (May 25, 2007) attorney John Browning offers what may seem like perfectly rational advice: “…set some boundaries on blogging.” I am not... [More Info]

If you run a non profit organization, charity or school (or are interested in helping one out) you should check out GoodSearch search engine. GoodSearch is a Yahoo! powered search engine that donates 50% of its revenue to charities and schools that you specify. This way, you get good search results and feel great about helping an organization you care about. Your Web site can also be a powerful tool in helping your organization raise money and awareness. Learn some of the ways... [More Info]

When doing search engine optimization, often people will be worried about doing the wrong thing and focus too deeply into the small details and miss the big picture of SEO. Before you start doing SEO you should first decide in which direction you want your site to go before worrying about how many keywords and where they should be in the content of your site. Search engine algorithms are always changing and there is not a way for us to follow or predict when and what the algorithm... [More Info]

Video is the latest and greatest item you can add to your website. Good video can be one of the most effective tools to spread your message, promote your brand or market your product in an instant. People like to associate with real people so use this new tool for product demos, testimonials or anything that adds dimension to your product. A few things to consider when adding video to your site: Don’t fake it! Interviews with customers make the product more real... [More Info]

Social Media Optimization (SMO) is Search Engine Optimization’s (SEO) crazy cousin. You know the one who kind of looks like SEO but has a nose piercing and a wild, adventurous streak that you still might be trying to figure out. If your organization has started experimenting with Social Media tactics (which is a great idea, by the way) it’s never too early to start optimizing your Social Media Marketing plan for maximum brand building and exposure. Establishing a presence... [More Info]

Overview of a page title with basic tips on writing optimized page titles for each page.

Google Analytics recently improved their FREE analytics tool and at first glance it looks to be a big improvement. Building on an already impressive list of free website statistics the new Analytics has streamlined their interface to give even the newest of web administrators a better understanding of how their site is performing. Setting up Google Analytics If you do not have a free Google account you can set one up here. Once you have set up an account log into Google Analytics. Once you... [More Info]

Ed Schipul, CEO of Schipul - The Web Marketing Company, is featured in an article about engaging Web site visitors with 'user-focused' text and design. Frost Bank President Dave Beck wrote the 'Web sites: Keep Users in Mind' article highlighting his experiences searching companies' Web sites and being impressed by not a fancy Web design or Flash intro, but the useful, up-to-date and user-focused information some companies give away online. Ed Schipul discusses some simple Web marketing... [More Info]

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Recently, Aaron Long and Jason McElweenie were on a radio interview with Scott Draughon of MyTechnologyLawyer.com. The subject was podcasting and included the following guest stars on on the interview : Jason McElweenie Low End Theory http://www.lowendtheory.net/ Aaron Long www.longstation.com Gary Watson Roadster Productions http://www.roadsterproductions.com/ Does podcast for film: http://www.aftertwilightfilm.com/ ... [More Info]

Schipul's Katie Laird was interviewed by Dublin NewsTalk Radio's Sean Moncrieff on the power of Google search and online content optimization. Listen to the radio interview as they discuss ways to search for information about people online, how individuals can build their personal brands through search engine optimization and ways to 'maximize the positive' by writing frequently and consistently online. For more information on how your company can increase your search engine visibility... [More Info]